![]() The company also obtained licenses from the National Football League and the National Basketball Association in 1990, making the Upper Deck Company the first trading card company in 10 years to be licensed by all four leagues. ![]() ![]() On March 20, 1990, The Upper Deck Company was granted licenses by the National Hockey League and National Hockey League Players Association to produce hockey cards. Paul Sumner resigned with the understanding that he would be known as the "Co-Founder of Upper Deck", something that the company's owner and CEO, Richard McWilliam, recognized until McWilliam's death in 2013. Pelton's agencies, Pelton & Associates and Digital Artists, were replaced by Chiat/Day. Pelton designed and produced the cards for Upper Decks first three-year rise. He hired Robert Young Pelton to design and produce a prototype. He had studied holograms in college and had used them in printing his company's brochures. When he heard about card counterfeiting, he realized that he knew a way to protect cards. He worked in printing sales and came up with the idea for a premium card. Paul Sumner created the Upper Deck concept in 1987. All Upper Deck brands bear an exclusive trademark hologram, and Upper Deck was named "Card Set of the Year" every year from 1989 to 2004. The 1990 set included the industry's first randomly inserted personally autographed and numbered cards of sports superstars. Upper Deck sold out its baseball cards midway through this inaugural year, then pre-sold its entire 1990 baseball stock before the year began. Their inaugural 1989 set stood out from other trading cards with its glossy fronts on heavy-duty cardboard (thicker than other card stocks), with an additional color photo on the back of each card and a counterfeit-proof tiny hologram marking. On December 23, 1988, Upper Deck was granted a license by Major League Baseball to produce baseball cards, and just two months later, on February 23, 1989, delivered its first two cases of baseball cards to George Moore of Tulsa's Baseball Card Store in Tulsa, Oklahoma. Upper Deck is also the current licensor of the O-Pee-Chee brand since 2007, having released several baseball and ice hockey card collections. Under the Upper Deck Entertainment name, the company also produced card games such as World of Warcraft and Vs. The company also produces sports related items such as figurines and die-cast toys on top of having exclusive agreements to produce memorabilia (under the brand name "Upper Deck Authenticated") with such athletes as Michael Jordan, Tiger Woods, LeBron James, Ben Simmons, Wayne Gretzky, Connor McDavid and Serena Williams. Its headquarters are in Carlsbad, California, United States. in the UK), founded in 1988, is a private company primarily known for producing trading cards. The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. ![]()
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